Saturday, September 29, 2012

Introducing Yumprint

Pasplore was born in our heads one year ago today. 

At that time, our goal was to create technology that would allow you to easily grab anything on the web and actually use it to do stuff in real life. We wanted to create a passport to explore the web freely. Enter Pasplore.

We chose recipes as what we thought would be the first of many applications of Pasplore. But nine months in to building Pasplore, we began to realize that recipes opened up a set of entirely new possibilities.

Ironically, we began to see a bigger opportunity for Pasplore by focusing on something smaller: eating.

We saw an opportunity to create a product that made the entire process of eating - from deciding what to eat to actually putting food in your mouth - easier, more delicious, more inspiring and healthier too.

Most people don't eat well. We eat things that taste just okay, and far too often, we eat things that negatively impact our health. We wanted to change this.

We wanted to create a product that made it easy to eat things that aren't just okay but that are exciting, delicious AND good for your health.

We wanted to create a product that made it easier to cook more often, to discover new recipes, and to share your cooking and eating experiences with others.

We wanted to create a food experience as unique as you are.

So today we introduce Yumprint.

Today's release of Yumprint is a lot like Pasplore. All the great functionality of Pasplore is still on Yumprint, you sign in just as before, and all your recipes are just as you left them. The most noticeable change is that we've introduced a cleaner, sleeker look that is more friendly for mobile devices (dragging and dropping now works for mobile as well).

But the most important change is what you can't see (but soon will). Our new eating-focused vision requires a much deeper understanding of recipes. So now when you save a recipe from a blog or type in your own recipe on Yumprint, we silently calculate everything about that recipe - from how much selenium it has to whether it's gluten free.

With this understanding of recipes, we can understand your unique food preferences. We can understand your yumprint.

In the coming months, we'll be rolling out features that use your yumprint to make dinnertime less stressful and more inspiring, healthful eating more intuitive and delicious, and discovering recipes that you love easier than ever before. And as always, we'll aim to make every new feature integrate as seamlessly with your life as possible.

Now it's time for you to fully express your yumprint.

Express it by saving recipes from your favorite places on the web, rating what you cook, following others who have yumprints similar to yours and dragging recipes onto your food timeline.

So welcome to Yumprint! We're excited to have you on board as we make a more delicious and more healthful future.

What's a yumprint?

It's a word we made up.

Because the word we were looking for didn't exist.

We wanted a word to describe the thing that makes me think a recipe needs more sugar while my wife thinks it needs less, the thing that makes a lot of people hate fish while others pay large sums of money for very small (and raw) pieces of it, the thing that makes salad taste good in the Summer while soups taste good in the Fall, and the thing that makes some feel sick when they eat gluten while others go to France just to eat the pastries.

We wanted a word that described the thing that makes each person's taste entirely unique and utterly complex.

So why is yumprint that word? Because the best example of something that is really complex and perfectly unique to you (that we could think of) is ... your thumbprint.

Everyone has a yumprint. We're excited to help you discover yours.

What's your yumprint?